Family-owned.
Community-focused.

Located near Ruidoso, New Mexico, just north of Capitan, the Flying W Diamond Ranch, is a proud third-generation family-owned cattle operation with a legacy spanning more than 65 years. We specialize in registered Black Angus cattle, carefully bred from some of the finest genetics in the United States. Many of our bulls are conditioned and marketed in partnership with 44 Farms, a leader in the industry.

Our ranch has also built a strong relationship with K-BOB’S Steakhouse and 44 Farms, sharing expertise in raising cattle that meet the highest standards of quality. Together, we work toward a shared commitment to delivering exceptional steaks and burgers.

At the Flying W Diamond Ranch, our mission is to produce superior genetics that ensure the success of our clients and customers—and bring joy to anyone who loves a great steak or hamburger. If you’re interested in working with us, reach out.

Meet the Team

“live life unbridled”

FROM LAW TO RESTAURANTS TO RANCHING

The success of Flying W. Diamond Ranch is due to the leadership and legacy of Ed Tinsley III. The owner and operator of the Flying W Diamond Ranch and K-BOB’S Steakhouse in Ruidoso, New Mexico, he was a pioneering force among his friends, family, and community until he passed away on November 1, 2022.

Ed began his career as an Attorney in 1978 with a large law firm in Austin, Texas. During this time, he discovered his love for the restaurant industry, connecting his ranching background with “Pasture to Plate” when he ventured into the Dodge City Steakhouse venture in Austin with some friends. He later sold his interest and acquired the Schlotzsky’s Sandwich Shop franchise rights for New Mexico and Colorado so he could be closer to his family’s ranching operations in the Capitan Mountains of New Mexico. He subsequently opened and operated 23 locations, and later sold them at the time of the Schlotzsky’s public offering.

In 1991, Ed purchased the K-BOB’S Steakhouse brand out of bankruptcy. The company was relocated from Dallas, Texas to New Mexico. Ed pursued aggressive re-branding and growth initiatives throughout the 90’s and 2000’s. Ed was active on the New Mexico Restaurant Association Board and represented the state of New Mexico on the Board of the National Restaurant Association. Ed served in various leadership roles with the National Restaurant Association, including Chairman of the Board in 2006-2007.

Ed was the Owner and CEO of K-BOB’S until 2015, when he sold a majority stake in the company to his son in law, Morgan Booth, and son, Edward Tinsley IV. Ed continued to own and operate the K-BOB’S Steakhouse of Ruidoso, New Mexico to pursue his passion and commitment of “Pasture to Plate,” remaining a fixture in his local community.