FLYING W
DIAMOND RANCH

FROM LAW TO RESTAURANTS TO RANCHING

Ed Tinsley III is the owner and operator of the Flying W Diamond Ranch near Capitan, New Mexico and K-BOB’S Steakhouse in Ruidoso, New Mexico. Ed began his career as an Attorney in 1978 with a large law firm in Austin, Texas. During this time, he discovered his love for the restaurant industry, connecting his ranching background with “Pasture to Plate” when he ventured into the Dodge City Steakhouse venture in Austin with some friends. He later sold his interest and acquired the Schlotzsky’s Sandwich Shop franchise rights for New Mexico and Colorado so he could be closer to his family’s ranching operations in the Capitan Mountains of New Mexico. He subsequently opened and operated 23 locations, and later sold them at the time of the Schlotzsky’s public offering.

In 1991, Ed purchased the K-BOB’S Steakhouse brand out of bankruptcy. The company was relocated from Dallas, Texas to New Mexico. Ed pursued aggressive re-branding and growth initiatives throughout the 90’s and 2000’s. Ed was active on the New Mexico Restaurant Association Board and represented the state of New Mexico on the Board of the National Restaurant Association. Ed served in various leadership roles with the National Restaurant Association, including Chairman of the Board in 2006-2007.

Ed was the Owner and CEO of K-BOB’S until 2015, when he sold a majority stake in the company to his son in law, Morgan Booth, and son, Edward Tinsley IV. Ed continues to own and operate the K-BOB’S Steakhouse of Ruidoso, New Mexico to pursue his passion and commitment of “Pasture to Plate”. Ed remains involved in helping shape the strategic vision for the future of K-BOB’S. Ed also remains involved in the Oil and Gas Industry.

THE FLYING W DIAMOND FAMILY-OWNED RANCH

Ed and Meredith Tinsley are the owners of the Flying W Diamond Ranch, near Ruidoso, New Mexico, just north of Capitan.

The Flying W Diamond Ranch is a second generation family owned and operated cattle operation dating back more than 65 years. The cattle on the ranch consist of registered Black Angus cattle from some of the finest genetics in the United States. The Angus Cattle are specifically bred, born and conditioned in New Mexico. These cattle are marketed across New Mexico, Colorado, Arizona, and West Texas. Many of the Bull are conditioned and marketed through a Partnership with 44 Farms. The Flying W Diamond Ranch has aligned itself with K-BOB’S Steakhouse and 44 Farms. The knowledge and experience in production of some of the best carcass qualities in the United States is shared between the Flying W Diamond Ranch Cattle operations and K-BOB’S Steakhouses commitment to providing great steaks. The goal and vision for Flying W Diamond Ranch is to breed genetics that will contribute to the success of all clients and customers of the Flying W Diamond Ranch and all those who appreciate a great steak or hamburger.

RANCHOS DE CABALLOS-SHARING THE DREAM: “LIVE LIFE UNBRIDLED”

Ed has always dreamed of sharing the great experiences he and his family have had over the decades on his ranch with those who want a slice of the same, but do not want the responsibilities of a full-scale ranch operation. As a result, Ranchos de Caballos was born. Ranchos de Caballos is a 340 acre high quality development on The Flying W Diamond Ranch which has those amenities and affords a lifestyle to have the opportunity to experience some of those ranching experiences. Please take time to visit the website to see what “Living Life Unbridled” can mean: ranchosdecaballosestates.com.